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Suryamukhi
is a social project that began in February 1999 in order to provide
economic support for CHILDREN-Nepal (CN) as well as giving low-income
women the opportunity to acquire a basic income with which they
can improve their living conditions as well as their families. Women
aged 18 years and older are provided with vocational training in
sewing, knitting and embroidery free of charge at the CN Center.
The Suryamukhi project began on a very small scale with only six
women and a very small work space on the ground floor where it shared
space with three children's programs. Suryamukhi's operations now
command an entire floor at the CN Center complete with a sewing
room, cutting facility, counter, office, store room and a sales
room Suryamukhi now employs 30 women and, since its inception, Suryamukhi
has employed almost 100 women. The trained women are assigned work
and are paid on an approved product basis. A program co-ordinator,
Marketing Officer and Designer/ Production Supervisior runs the
daily operations of Suryamukhi. The range of the products includes
stuffed toys, fabric dolls, children and dolls clothes, puppets,
T-shirts, bags, aprons, hairdresses, hand puppets and various other
items. All products are made with locally available fabric and materials.
CHILDREN-Nepal
has been a member of the Fair Trade Group (FTG), Nepal and a member
of the International Federation for Alternative Trade (IFAT). The
goals of CHILDREN-Nepal regarding Suryamukhi are consistent with
the objectives of Fair Trade. Fair Trade believes that women have
the right to earn a fair wage, work in a safe environment, and to
produce quality goods using environmentally friendly material and
methods. Suryamukhi incorporates all of these values and treats
each worker with respect. Working at Suryamukhi gives women, who
otherwise may not have had the chance, the opportunity to earn a
fair wage and improve the quality of life for themselves and their
families. They receive emotional encouragement and support from
the staff and their co-workers, which increases their self-confidence.
The increased self-confidence allows the women to become self-reliant
and move from the margin of society into the mainstream.
The goals
of Suryamukhi are:
1. To help women
in social and economic need
2. To become self-supported by selling handicrafts
3. To provide economic support to the children's activities of CHILDREN-Nepal
1. Helping women in social need
The
women of Nepal face many hardships because they are often treated
as second class citizens and denied their basic human rights. Women
must work much harder than men and are loaded down with many more
responsibilities and often denied an education and basic nutrition.
Many parents view girls as "some one else's property"
because she will marry and leave the family so they see no point
in investing in their daughter's future. This has lead to the negative
social situation for many women in Nepal that find themselves uneducated,
unskilled, burdened with work, in abusive relationships, and with
little hope for the future.
Like many women in Nepal, the women working at Suryamukhi face the
daily challenges of a socially and economically disadvantaged life.
Some live in small rented rooms in the slum areas of Pokhara and,
before becoming employed by Suryamukhi, they were unsanitary conditions
in the homes and the women's personal hygiene was poor. Loneliness
also played a part of some of the women's lives, as they had no
family or friends. Some of the married women's husbands are manual
laborers and therefore are often not at home or the husband is unemployed,
an alcoholic, and/or abusive. On several occasions, these women
went without money or food due to their financial situation. All
of these factors contribute to their lack of self-esteem and sense
of hopelessness concerning their futures. However, Suryamukhi addresses
these problems and aims to ameliorate the situation.
At Suryamukhi, the women work in a supportive atmosphere that leads
to increased self-confidence. They are able to earn a fair wage
to support their children and their health and hygiene is improved.
Additionally, the women's children are joining CHILDREN-Nepal's
activity centre, or sent to school by CHILDREN-Nepal.
2. Becoming
self-supported
As described
above, the profits created by Suryamukhi are used to pay for the
project's operation costs. This includes rent for the work space,
materials, and the salaries of the Staffs. Suryamukhi has a sales
network that provides opportunities for selling its handicrafts.
The sales network includes:
" Contacts to hotels, organizations and shops in Pokhara and
Katmandu. Suryamukhi takes part in bazaars and other fairs organized
by these contacts.
" Orders from other Countries: e.g. Europe and USA.
" Sales from the sales room at the handicraft center
" Orders placed through Fair Trade Group, Nepal
" Orders placed through Suryamukhi's own catalogue
3. Economic support to CHILDREN-Nepal
CHILDREN-Nepal
receives 10% of the income of Suryamukhi, which is used to help
run CN's social programs. However, 3% of that 10% is placed in a
savings account founded by Suryamukhi, which is used for future
Suryamukhi projects and programs.
Suryamukhi is
still in the developing phase. Since the beginning the income generated
and the number of products produced has increased. The number of
different products that are made has grown from 17 in 1999 to 250
and more today. The total production capacity estimated per month
is currently 2000 pieces. They are continuously expanding the variety
of products that they produce. This enables Suryamukhi to continue
to focus on and promote the three main goals of the project.
Suryamukhi
is striving to become completely self-reliant. This makes the fast
and regular sale of our merchandise a necessity. Therefore, we pay
close attention to the design and durability of our products, ensuring
attractive high quality goods.
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